Contributed to a redesign of high-volume POS system to optimize order processing efficiency and conceptualized a zero-commission marketplace to drive restaurant discovery.
To comply with NDA requirements, this case study omits proprietary business information and use public available images.
Rushable is an all-in-one digital operating system for restaurants, offering commission-free online ordering, marketing automation, and POS-integrated management tools to help owners bypass third-party delivery fees.
During the time when I was a freelance designer, I helped tackle two distinct challenges for Rushable: streamlining chaotic restaurant operations and designing a consumer discovery platform.
Critical order details, special requests, and prep-time controls were hidden or not efficient, leading to missed instructions and delayed pickups.
Further segregated different level of data into multi-panel layout; introduced an additional mode for automated time adjustment, and architected the hierarchy of special vs normal sections.
Addressed top sales-reported friction points, reducing customer complaints.
Create a consumer-facing search engine to drive order traffic without charging restaurants high commissions.
Conceptualized a lightweight funnel that prioritize price transparency as a unique value proposition.
Although the project was paused to prioritize B2B features, the design established the UX framework for Rushable's long-term consumer acquisition strategy.
