Hi, I'm Yiran,
Product designer with deep experience in enterprise-scale, global market products and early-stage 0-to-1 builds.
I define product vision grounded in user research and business reality, and design scalable systems that evolve with technology.
I design AI-powered products and use AI to build alongside human insight — to move faster, frame better, and build what actually matters.
Selected work
AI Data Review Transformation
Designed an AI-driven data review that transformed a 7-hour manual process into a 30-minute exception-based audit, reducing vendor dependency and build user trust through explainable AI.
View Case StudyAutomate Cross-functional Operations
Unblocked a critical business bottleneck by re-engineering how cross-functional teams, tools, and data hand-offs were orchestrated — collapsing fragmented, multi-team processes into one automated workflow.
View Case StudyMaintain Design System at Scale
View Case StudyRestaurant POS & Ordering
View Case StudyVibe coding
Legal Doc AI Digitization
Personal Finance Tracking App
Where I've been professionally
Download resumeMore about me
I’m most at home in problems that don’t make sense yet, where the shape of the product has to be figured out, not just designed.
My background in journalism taught me how to break down complexity, ask better questions, and connect dots across disciplines. It’s also why I care about bringing people along—aligning teams, not just outputs.
Outside of work, I spend time traveling with my family—navigating new places, cultures, and the occasional logistical puzzle.